Website Builder

Wix VS Figma: A Comprehensive Comparison for Website Creation and Design

When it comes to creating and designing websites, two popular platforms that often come into consideration are Wix and Figma. Wix is a user-friendly website builder that allows individuals to create customized websites without any coding skills. On the other hand, Figma is a team-based interface design tool that facilitates real-time collaboration on design projects.

Choosing the right platform for website creation and design is crucial as it can significantly impact the success of your online presence. Whether you’re a business owner, a freelancer, or a design professional, understanding the features and capabilities of Wix and Figma is essential in making an informed decision. In this article, we will compare Wix and Figma in various aspects to help you determine which platform best suits your needs. From user-friendliness to SEO capabilities, e-commerce functionality, mobile responsiveness, pricing, customer support, and more, we will delve into the details of each platform to provide a comprehensive comparison. By the end, you’ll have a clearer understanding of which platform aligns with your website creation and design goals.

User-Friendliness and Website Building

Wix VS Figma

Wix: A beginner-friendly website builder with a drag-and-drop interface Wix is widely known for its user-friendly approach to website building. It provides a straightforward drag-and-drop interface that allows users to easily create and customize their websites. With Wix, you don’t need any coding skills to build a professional-looking website.

  • Customization options and pre-designed templates: Wix offers a vast collection of templates for various industries and purposes. These templates provide a solid foundation for your website and can be easily customized to match your brand identity. You can personalize the layout, colors, fonts, and other design elements according to your preferences.
  • No coding skills required: One of the major advantages of using Wix is that it eliminates the need for coding knowledge. The platform provides a visual editor where you can simply drag and drop elements onto your website. It also offers a range of pre-built features and functionalities, such as contact forms, image galleries, and social media integration, which can be easily added to your site without any coding.

Figma: A team-based interface design tool Figma is primarily designed for team-based interface design and collaboration. While it differs from Wix in terms of its focus, it offers a unique set of features for designers and design teams.

  • Real-time collaboration features: Figma shines when it comes to real-time collaboration. Multiple team members can work on the same design project simultaneously, making it easy to collaborate and gather feedback in real time. This feature is especially useful for remote teams or when working with clients in different locations.
  • Interface customization and design flexibility: Figma provides a high degree of flexibility in terms of design customization. It offers an extensive set of design tools and features that allow designers to create complex and intricate interface designs. From vector editing to prototyping and interactive components, Figma empowers designers to bring their creative visions to life.

Both Wix and Figma cater to different aspects of website creation and design. Wix focuses on providing an intuitive website builder for beginners, while Figma excels in collaborative design for teams. Your choice between the two will depend on your specific requirements and whether you prioritize ease of use and customization (Wix) or collaborative design and flexibility (Figma).

SEO Capabilities and Website Optimization

Wix: SEO-friendly features for optimizing website content Wix understands the importance of search engine optimization (SEO) in improving the visibility and ranking of websites. It provides several built-in features to optimize website content for search engines.

  • Meta tags, headings, and URLs customization: Wix allows users to customize important SEO elements such as meta tags, headings (H1, H2, etc.), and URLs. This level of customization enables you to optimize your website’s structure and content for better search engine visibility.
  • Built-in SEO Wiz tool for guidance: Wix offers an integrated SEO Wiz tool that provides step-by-step guidance on optimizing your website. It helps you identify areas for improvement, suggests relevant keywords, and provides recommendations to enhance your website’s SEO performance.

Figma: Not designed specifically for SEO Unlike Wix, Figma is primarily focused on collaboration and design rather than SEO optimization. While Figma does not offer specific SEO features, it doesn’t hinder your ability to create SEO-friendly designs either.

  • Collaboration and design-focused features: Figma’s core features revolve around real-time collaboration and design iterations. It provides a platform for designers to collaborate seamlessly, gather feedback, and refine their designs. However, it doesn’t have built-in tools or features dedicated to SEO optimization.

When it comes to SEO, Wix has a clear advantage over Figma. Wix’s built-in SEO features, including meta tags customization, URL optimization, and the SEO Wiz tool, empower website owners to improve their search engine rankings. On the other hand, Figma’s focus is on collaborative design rather than SEO optimization. If SEO is a crucial aspect of your website strategy, Wix is the more suitable choice for ensuring your website is search engine friendly.

E-Commerce Functionality and Online Stores

Wix: Built-in e-commerce capabilities for online stores Wix offers comprehensive e-commerce functionality, making it a suitable platform for creating and managing online stores.

  • Product catalog, inventory management, and payment options: Wix provides tools to create a product catalog, manage inventory, and showcase your products effectively. You can add product details, images, pricing, and variants to your store. Wix also supports various payment options, including credit card payments, PayPal, and offline methods.
  • Integration with popular payment gateways: Wix seamlessly integrates with popular payment gateways, allowing you to accept payments securely and conveniently. It supports multiple payment processors, such as Stripe, Square, and PayPal, giving your customers flexibility in their payment choices.

Figma: Not designed for e-commerce functionality Unlike Wix, Figma is not specifically designed to cater to e-commerce needs. It focuses primarily on collaborative design and interface creation, rather than providing built-in e-commerce features.

  • Focuses on collaborative design rather than selling products: Figma’s main strengths lie in its collaborative design tools, real-time feedback, and design iteration capabilities. It is primarily used by design teams to create and refine interfaces, user experiences, and visual designs. While you can create design assets for an e-commerce website in Figma, it lacks the direct e-commerce functionality that Wix offers.

If you require e-commerce functionality and want to create an online store, Wix is the more suitable choice. It provides a range of built-in tools for managing products, inventory, and payments. On the other hand, Figma is better suited for collaborative design projects and interface creation, where selling products is not the primary focus.

Mobile Responsiveness and Cross-Platform Compatibility

Wix: Responsive design templates for mobile optimization Wix understands the importance of mobile optimization and provides responsive design templates to ensure that websites look great on different devices.

  • Mobile editor for fine-tuning mobile layouts: Wix offers a mobile editor that allows you to customize the layout and design specifically for mobile devices. You can adjust the placement of elements, resize images, and modify the content to ensure optimal mobile user experience.
  • Cross-platform compatibility for various devices: Wix ensures that websites created on its platform are compatible with different devices and screen sizes. This means that your website will automatically adjust and adapt to provide a user-friendly experience, whether it’s accessed on a desktop, tablet, or smartphone.

Figma: Designs can be previewed on different devices Figma provides the ability to preview your designs on various devices to ensure a responsive experience. While it doesn’t offer specific optimization features for mobile websites, it allows you to visualize how your designs will appear on different devices.

  • Responsive design features, but not specifically optimized for mobile websites: Figma supports responsive design principles, enabling you to create designs that adapt to different screen sizes. However, it doesn’t provide a dedicated mobile editor or optimization tools like Wix does. Figma’s focus is on design creation and collaboration rather than fine-tuning for specific devices.

If mobile responsiveness is a priority for your website, Wix’s dedicated mobile editor and responsive design templates give you more control over optimizing your site for mobile devices. On the other hand, Figma allows you to preview your designs on various devices, helping you ensure a responsive experience, but it doesn’t provide the same level of specific mobile optimization as Wix does.

Pricing and Cost Comparison

Wix: Pricing plans for different needs Wix offers a range of pricing plans to accommodate various needs and budgets.

  • Free plan with limited features: Wix provides a free plan that allows you to create a website using their platform. However, the free plan comes with certain limitations, such as Wix-branded ads on your site and a Wix subdomain. It also offers limited storage and bandwidth.
  • Premium plans with added functionality: Wix offers several premium plans with additional features and benefits. These plans vary in terms of storage capacity, bandwidth, access to advanced features, and the ability to connect a custom domain. The pricing of premium plans depends on the specific features and level of service you require.

Figma: Free plan available for individuals Figma offers a free plan for individual users who want to create designs and collaborate with others.

  • Paid plans for teams with advanced collaboration features: Figma also provides paid plans that cater to teams and organizations. These plans offer advanced collaboration features such as team libraries, enhanced project management, version history, and design system integrations. The pricing of the paid plans depends on the number of team members and the specific features required.

Both Wix and Figma offer free plans, but their premium offerings differ. Wix provides premium plans that unlock additional features and resources, while Figma’s paid plans are more focused on advanced collaboration features for teams. The choice between the two will depend on your specific needs, budget, and whether you require advanced team collaboration capabilities (Figma) or a broader set of website-building features (Wix).

Customer Support and Resources

Wix: Extensive customer support options Wix provides a range of customer support options to assist users in building and managing their websites.

  • Help Center, community forum, and phone support: Wix has a comprehensive Help Center where you can find articles, guides, and tutorials on various topics related to website creation and management. Additionally, there is an active community forum where users can ask questions, share experiences, and get support from fellow Wix users. Wix also offers phone support for direct assistance.
  • Video tutorials and knowledge base: Wix offers a library of video tutorials that provide step-by-step instructions on using different features and functionalities of the platform. They cover a wide range of topics, including design customization, SEO optimization, and e-commerce setup. Wix also maintains a knowledge base with detailed articles and FAQs for further guidance.

Figma: Comprehensive documentation and resources Figma provides comprehensive documentation and resources to support users in utilizing its design and collaboration features.

  • Online community and user forums: Figma has a thriving online community where designers and Figma users can connect, share ideas, and seek advice. The community forums provide a platform for discussions, troubleshooting, and showcasing design work. It’s a valuable resource for gathering insights and learning from the experiences of other Figma users.
  • Figma’s official support channels: Figma offers official support channels through which users can seek assistance. These channels include direct support via email or ticketing system, where users can reach out to the Figma support team for technical issues or inquiries. Figma also maintains an extensive documentation library that covers various aspects of the platform’s features and functionality.

Both Wix and Figma provide robust customer support and resources, albeit in different ways. Wix offers a combination of help center articles, a community forum, and phone support, along with video tutorials and a knowledge base. On the other hand, Figma emphasizes community engagement through its online forums and official support channels. Both platforms aim to provide users with the resources and assistance they need to make the most of their respective tools.

Integrations and Third-Party Apps

Wix: App Market with a wide range of integrations Wix provides an extensive App Market that offers a wide range of integrations and third-party apps to enhance the functionality and features of your website.

  • Social media integration, marketing tools, and more: Wix allows seamless integration with popular social media platforms, enabling you to connect your website with your social media presence. It also offers various marketing tools, such as email marketing, SEO apps, analytics, and customer relationship management (CRM) integrations, to help you promote and grow your online presence.
  • Expandable functionality through third-party apps: In addition to the built-in features, Wix allows you to extend the functionality of your website through third-party apps available in the App Market. These apps cover various categories, including e-commerce, bookings and reservations, events, and more. You can find apps that suit your specific needs and add them to your Wix site to enhance its capabilities.

Figma: Limited integrations compared to Wix Figma’s integrations focus primarily on design-related tools and plugins rather than offering a wide range of general-purpose integrations.

  • Focuses on design-related integrations and plugins: Figma provides integrations and plugins that enhance the design and collaboration experience. These integrations include design asset libraries, prototyping tools, design system management, and collaboration platforms. While Figma’s integrations are tailored to design professionals and teams, they may be more limited in scope compared to the extensive range of integrations available on Wix.

If you require a platform with extensive integrations and third-party app support to expand the functionality of your website, Wix’s App Market provides a broader range of options. It covers social media integration, marketing tools, and various other categories to enhance your website’s capabilities. Figma’s integrations, on the other hand, are more design-focused, catering specifically to design-related tools and plugins. The choice between the two will depend on your specific needs and whether you prioritize a wide range of integrations (Wix) or design-focused integrations (Figma).

Performance and Loading Speed

Wix: Optimization features for faster loading speeds Wix understands the importance of website performance and provides optimization features to ensure faster loading speeds for your website.

  • Content delivery network (CDN) and caching: Wix utilizes a global content delivery network (CDN) to distribute your website’s content across multiple servers worldwide. This helps reduce latency and ensures that your website loads quickly for visitors from different locations. Additionally, Wix employs caching techniques to store static elements of your website, further enhancing loading speeds.
  • Website performance monitoring: Wix provides website performance monitoring tools that allow you to track and analyze the speed and performance of your website. These tools help you identify potential bottlenecks and optimize your site for better performance.

Figma: Design collaboration features with no direct impact on website loading speed Figma’s primary focus is on design collaboration rather than directly impacting the loading speed of websites. While it doesn’t offer specific optimization features, its collaborative design tools do not negatively impact website loading speed.

Figma’s design collaboration features, such as real-time collaboration and feedback, do not have a direct impact on the loading speed of the websites you create with it. These features are geared towards improving the design process and collaboration among team members, rather than optimizing website performance.

If website performance and loading speed are critical factors for you, Wix’s optimization features, such as CDN, caching, and performance monitoring, make it a better choice. Wix’s focus on optimizing loading speeds can contribute to a faster and smoother user experience. However, if your primary concern is design collaboration and you have separate measures in place to optimize website performance, Figma’s design-focused collaboration tools may be more aligned with your needs.

Flexibility and Customization

Wix: Extensive customization options for website design Wix offers users a high degree of flexibility and customization when it comes to designing their websites.

  • Drag-and-drop editor with design flexibility: Wix provides a powerful drag-and-drop editor that allows you to customize and arrange elements on your website with ease. You can place and resize elements, create custom layouts, and personalize the design to match your brand identity. The drag-and-drop interface provides a visual and intuitive way to customize your website without the need for coding skills.
  • Control over layout, colors, fonts, and more: With Wix, you have control over various design elements, including the layout, colors, fonts, and images used on your website. You can choose from a wide range of pre-designed templates and customize them to your liking. Wix also offers an extensive library of design assets, such as images and illustrations, to enhance the visual appeal of your site.

Figma: More focused on collaborative design rather than extensive customization Figma’s primary focus is on collaborative design and interface creation, which may result in comparatively limited control over website design elements.

  • Limited control over website design elements: While Figma provides design customization options, its focus is more on collaborative design and iterative design processes. While you can customize the design of individual components, you may have less fine-grained control over overall website design elements compared to a dedicated website builder like Wix.

When it comes to flexibility and customization, Wix offers a broader range of options. Its drag-and-drop editor and extensive design customization features give you the freedom to create a highly personalized website. On the other hand, Figma’s focus is more on collaborative design and interface creation, with a slightly limited focus on extensive customization of website design elements. Consider your specific needs for customization and design control when choosing between the two platforms.

Conclusion and Final Considerations

In this comparison between Wix and Figma, we have explored various aspects of website creation and design. Let’s summarize the main points discussed:

  1. User-Friendliness and Website Building: Wix provides a beginner-friendly website builder with a drag-and-drop interface, while Figma focuses on team-based interface design and real-time collaboration.
  2. SEO Capabilities and Website Optimization: Wix offers SEO-friendly features for optimizing website content, whereas Figma does not have specific SEO optimization tools.
  3. E-Commerce Functionality and Online Stores: Wix includes built-in e-commerce capabilities for creating online stores, while Figma is not designed for e-commerce functionality.
  4. Mobile Responsiveness and Cross-Platform Compatibility: Wix provides responsive design templates and a mobile editor for fine-tuning mobile layouts, whereas Figma allows designs to be previewed on different devices but lacks dedicated mobile optimization features.
  5. Pricing and Cost Comparison: Wix offers pricing plans for different needs, including a free plan with limited features. Figma provides a free plan for individuals and paid plans for teams.
  6. Customer Support and Resources: Wix offers extensive customer support options, including a help center, community forum, and phone support, along with video tutorials and a knowledge base. Figma provides comprehensive documentation, an online community, and official support channels.
  7. Integrations and Third-Party Apps: Wix has a wide range of integrations and third-party apps available through its App Market, while Figma’s integrations are more design-focused.
  8. Performance and Loading Speed: Wix provides optimization features for faster loading speeds, such as content delivery network (CDN) and caching, while Figma’s design collaboration features do not directly impact website loading speed.
  9. Flexibility and Customization: Wix offers extensive customization options and flexibility in design with its drag-and-drop editor, allowing control over layout, colors, fonts, and more. Figma is more focused on collaborative design and may have comparatively limited control over website design elements.

Considering these factors, it’s important for readers to evaluate their specific needs and goals before making a decision. If you prioritize user-friendliness, SEO optimization, e-commerce functionality, extensive customization, and optimization for mobile devices, Wix may be the better choice for your website creation and design. On the other hand, if collaborative design, real-time collaboration, and design-focused integrations are your key requirements, Figma can be a suitable platform for your design projects.

Ultimately, the decision between Wix and Figma depends on your individual needs, preferences, and the specific goals you want to achieve with your website or design projects. Consider the features and functionalities that align with your requirements and make an informed decision accordingly.


  • Shariful Islam [Professional Writer & Digital Marketer]

    Shariful Islam is a dedicated professional writer and digital marketer, known for crafting compelling narratives and devising innovative marketing strategies. His diverse expertise includes SEO optimization, content creation, social media marketing, and PPC campaigns, leveraging data-driven insights to drive brand visibility and audience engagement. He plays a pivotal role in transforming digital landscapes.

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